The Request

HGTV asked Fresh TV to create four custom short-form vignettes for Joss & Main’s integration in Flip or Flop. In the past, we’ve created clip based spots, but this time, HGTV wanted to refresh the creative to highlight the sponsor’s products utilized in episode. 

Stop Collaborate and Listen

We love when the creative process allows collaboration - after numerous brainstorms, a concept emerged: two designers create a room using products seen in a Flip or Flop episode, remixed in a new way. Joss & Main was enthusiastic about the creative and we were approved to move forward.

ALL HANDS ON DECK.
OUR YOUNGEST PA!

Production

Fresh TV had approximately one month for pre-production. We selected furniture and decor provided by Joss & Main. We had so much product, it filled two extra large storage units. We cast two interior designers as talent so they’d be knowledgeable and speak with authority about the designs in addition to being camera friendly. We created mood boards for each room, working shooting scripts, storyboards and secured a new house on the market for $2.6 million. 

Our pre-lighting day was also essential prep time needed to move the furniture in, organize and complete assembly. We filmed four vignettes in two days with a sixteen people crew on two ARRI AMIRAs.

Production often has natural comedy. The space for the bedroom vignette was quite tight, so the only option was to direct from the bathroom. Whenever Rachel had something to say, she’d pop out. Let’s just say when we wrapped, it literally was in the can.

We were about to start filming and heard a racket. A work crew suddenly appeared to paint lines on the street. What are the chances? We bribed them with coffee and pastries. It worked and they went on their merry way.

Post

We created a custom graphic open based on Flip or Flop’s graphic look to explain the vignettes’ concept and integrated episode footage. Each spot aired prior to Flip or Flop’s final reveal, so we had to be careful to not give away too much when integrating episode footage. The end result was stellar and we were sad that this project which spanned six months has come to a close.