Paramount Pictures: Instant Family


Upworthy tasked us with a big challenge. They asked Fresh TV to cast a blended family in a mere week for a tie-in with Paramount Pictures' film Instant Family. They also asked us to film and edit the vignette so it could go live just 12-days later to coincide with the movie’s release date. Fresh TV found a wonderful blended family with a unique, compelling story. While the family members are of different religions and ethnicities, the piece bears witness to the incredible bonds that tie families together.