Sherwin-Williams: The Colors of Travel

TRVL Channel

For this spot, we married TRVL's new brand voice with colorful stock footage to reflect Sherwin-Williams' vast palette. Sherwin-Williams wanted to incorporate their ColorSnap Visualizer, so on key shots, we created circles that draw on colors in the scene. And, we transitioned the last shot into a phone as if the person is using the ColorSnap Visualizer. We also modified TRVL's graphic package to connect to the paint chip at the end of the spot.