LG: Discover Your Happy Vignette

Discovery Education

We had so much footage and content from our 3-day shoot for the 26-minute branded piece about happiness, Discovery Education asked Fresh TV to concept and create 3 vignettes for year 2 of this program. We then suggested they create a social campaign ro use throughout the year to promote their program and drive viewers to their site. In order to seamlessly integrate the LG brand, we had the students film selfie interviews and additional b-roll on LG phones which gives it an authentic, student-driven feel.